Social Media Manager, Product Marketing

Website Binance

The World’s Leading Blockchain Ecosystem and Digital Asset Excha

About the job
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Reporting into the central social media team, this role will involve execution and strategy work to support priority business lines with social media marketing. Managing the VIP social media accounts will be the top priority, alongside working with the social team to support other priority business lines through the global @Binance social accounts.


Manage Binance VIP social accounts (Twitter & LinkedIn) end to end, from shaping strategy to creating and posting content
Working with the VIP product marketing manager and VIP leadership team to define VIP content strategy and branding such as the newsletter and blogs
Use the Binance VIP brand presence to build awareness for our VIP and institutional offerings and develop a larger professional, more technical audience
Maximise all channels for VIP content distribution such as Angels, Blog and Telegram
Be part of the central social media team, contributing to the main Binance accounts on each platform on behalf of priority business lines such as Binance Earn, Spot etc.
Have high availability and support on urgent and high priority communications work
Drive effective and creative social media campaigns on behalf of priority business lines, working cross-functionally with design, content, performance marketing, product and other teams
Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
Analyze social media landscape to supply actionable insights
Engage and build communities through one-on-one as well as one-to-many conversations



Native or fluent English language is a MUST
Deep understanding of the crypto market, the VIP/Institutional audience plus how it can appeal to the broader crypto audience
Knowledge of crypto and Binance’s product suite
Strong writing and copywriting skills
Demonstrate a clear and concise style of communication 5+ years of experience in digital marketing or social media related roles for brands
Experience with product marketing is a plus
Strong knowledge of Twitter and LinkedIn
Strong sense of ownership and responsibility. Resistant to stress
Self motivated and results oriented
Remote and start-up experience is a plus


Working at Binance

Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.
Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.
Tackle fast-paced, challenging and unique projects.
Work in a truly global organization, with international teams and a flat organizational structure.
C ompetitive salary and benefits.
Balance life and work with flexible working hours and casual work attire.


Learn more about how Binancians embody the organization’s core values , creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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