SoFi Active Investing is a U.S.-based online brokerage platform designed for beginners and modern investors who want simple, low-cost access to stocks, ETFs, and fractional shares—all in one easy-to-use app.
It is part of the broader SoFi ecosystem, which offers banking, lending, and investing services in a single digital platform.
Start investing with SoFi Active Investing today
Headquarters: San Francisco, California, USA
Parent Company: SoFi Technologies Inc.
Availability: United States
About SoFi Active Investing
SoFi Active Investing was built to make investing simple, accessible, and commission-free for everyday Americans. It focuses on long-term wealth building rather than complex trading tools.
The platform allows users to invest in stocks, ETFs, fractional shares, and IPO access, all from a mobile-first experience.
🔹 Core Services & Products
- Commission-free stock trading
- ETF investing
- Fractional share investing
- IPO access (for eligible users)
- Automated investing options
- Integrated banking + investing ecosystem
Regulation & Trust
SoFi Active Investing operates as a fully regulated U.S. brokerage platform:
- Member of Financial Industry Regulatory Authority (FINRA)
- Member of Securities Investor Protection Corporation
- Registered U.S. broker-dealer
- Client securities are protected under SIPC limits
Serves millions of users across the United States, combining banking, lending, and investing in one platform.
Why Choose SoFi Active Investing? (USP Section)
Security & Regulation
- Fully regulated U.S. brokerage
- SIPC protection for investments
- Backed by SoFi Technologies (publicly traded company)
Zero Commission Investing
- $0 fees on stocks and ETFs
- No account management fees
- Low barrier to entry for beginners
Beginner-Friendly Platform
- Simple mobile app interface
- Easy onboarding process
- Educational content for new investors
Fractional Investing
- Invest in expensive stocks with small amounts
- Build diversified portfolios easily
Mobile-First Experience
- Available on iOS and Android
- Clean, intuitive interface
- Real-time portfolio tracking
Customer Support
- Live chat and email support
- Help center with investing guides
- In-app assistance tools
Customer Reviews & Trust Signals
SoFi Active Investing is widely praised for its simplicity and accessibility:
- Highly rated for beginner-friendly investing
- Positive feedback on zero-commission structure
- Strong reputation in the U.S. fintech space
- Seamless integration with banking services
Trust Indicators
- Regulated U.S. broker-dealer
- SIPC member protection
- Backed by SoFi Technologies
- Millions of active users
Need Help?
Need assistance?
Visit the SoFi Help Center
Chat with customer support via app
Explore investing guides and FAQs
U.S. users benefit from secure onboarding, regulated investing services, and integrated financial tools.
Frequently Asked Questions (FAQ)
Is SoFi Active Investing safe?
Yes. It is regulated by FINRA and SIPC-protected.
What can I invest in?
Stocks, ETFs, fractional shares, and IPOs.
Does it charge fees?
No, stock and ETF trading is commission-free.
Is it good for beginners?
Yes, it is designed specifically for new investors.
Does it have a mobile app?
Yes, fully available on iOS and Android.
Start Investing with SoFi Today
Build your financial future with a simple, modern investing platform designed for everyone.
Create your SoFi Active Investing account today