Social Media Lead

About the job
Who We Are

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.

We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.

About The Opportunity

As our Social Media Lead, you’ll report to OKX’s Social Media Director and help us increase our global social footprint. You’ll partner closely with Product Marketing, Events, Partnership, Content, and Brand Design on optimizing a variety of content buckets, and whatever the next content trend is for our social channels. Additionally, you will assist with a variety of social media initiatives to grow the business. This is a hybrid role based in Los Angeles, California.

What You’ll Be Doing
Lead a global team of social media mavens and brief them to do their best work
Manage 3-5 agency partners to create content that’s effective, agile and crypto-forward
Collaborate with GTM teams to publish product marketing content
Daily content creation across all Twitter, TikTok, LinkedIn, Instagram, YouTube, Facebook
Project manage multiple social media distribution requests, align expectations and prioritize editorial calendar
Work with influencers to produce trending content across key social platforms
Ability to travel within the United States and abroad to provide social coverage at major tentpole brand moments and / or events
Partner with the brand team to bring brand moments to life in a creative way
Prioritize social media distribution requests and expansion plans
Assist leadership with corporate narratives
Helping assist with other social team initiates, optimizations, and evergreen/trending content as we grow each channel
Analyze key marketing metrics, especially social media analytics

What We Look For In You
7+ years experience in social media
Strong copywriting skills
Experience with visual creation
Roll-up sleeve and get-stuff-done attitude
Understanding of crypto products and/or trading
Experience growing Twitter, TikTok, Instagram, Facebook, & Linkedin communities
Experience creating engaging social media content
Emotionally intelligent
Leadership qualities – be able to prioritize right and align expectations effectively
Ability and acumen to marry creativity with data
Learner mindset
Ownership mentality
Close the loop on a task before proceeding to the next one
Efficient project management

Nice to Haves
Led influencer programs in the past
Bilingual
Multi-cultural
Photography and video editing skills

Highlights Of Perks And Benefits
Market competitive total compensation package
Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
401K with company contribution
Paid Parental Leave
Employee Referral Bonus Program paid in BTC
Company Donation Match
More surprises when you join!

The salary range for this position is $122,000.00 – $189,000.00. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.

OKX Statement

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status.
Posted on Sep 26, 2023.

Pay found in job post
Retrieved from the description.

Is this accurate?Yes/No
Base salary
$122,000/yr – $189,000/yr (from job description)
Benefits found in job post
Disability insurance
401(k)