Senior Marketing Manager – Southern Africa

Website Binance

The World’s Leading Blockchain Ecosystem and Digital Asset Excha

About the job
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.


Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
Own retention marketing strategies, and own the lifecycle campaigns
Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
Help shape the Binance brand in key African Markets
Report on the effectiveness of campaigns and provide data-driven recommendations



Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
Execution-oriented mindset – with the humility, drive, and scrappiness to get it done
Must have a strong interest and knowledge in crypto/blockchain/technology
Fluency in English is a must
Must be able to work independently
A university degree relating to Marketing is a plus
Strong coordination skills and strategic mindset for marketing
Familiarity with online and offline marketing avenues such as social media, community management, and event management
Proven experience in growing and managing user base


Working at Binance

Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
Tackle fast-paced, challenging and unique projects
Work in a truly global organization, with international teams and a flat organizational structure
Competitive salary and benefits
Balance life and work with flexible working hours and casual work attire


Learn more about how Binancians embody the organization’s core values , creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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