CRM Operations Manager ANZ

Website Afterpay

The hottest deals. The best brands. Curated round-ups.

About the job
Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at

Job Description

The purpose of the CRM Operations Manager is to support digital marketing projects for email, push and in-app communications. In this role, you will work on developing a comprehensive process for QA, tracking and execution to help drive company OKRs in ANZ.

Responsible for developing a workflow process to help manage and deploy communications to users via owned, digital channels for Afterpay
Clarify, capture, and optimize requirements to build out separate processes for ad-hoc and automated communications
Manage the development process from creative asset delivery through to launch with our agency partners and ensure accountability across the activities
Manage all requirements and disclosures with Compliance (if applicable) and key stakeholders
Perform peer reviews and QA to ensure quality standards are met to ensure flawless execution and document the process
Ensure there is consistent and clear communication alignment with our platform partners that help drive our personalisation efforts
Manage the relationship with our development agency partners in the ANZ and create streamlined SLAs
Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and campaign results
Maximize impact of CRM & Lifecycle strategies by building and introducing new technologies and educating teams around functionality for tooling.
Build relationships and influence cross-functionally with product, engineering, legal, analytics and creative to meet ambitious growth CRM targets
Analyze engagement metrics across ANZ CRM channels to meet performance goals and contribute solutions discussions
Deeply understand our Australia and New Zealand consumers and identify opportunities for growth and optimization
Contribute and influence in global experimental pods



3 – 5 years experience in the marketing field specializing in CRM or data-driven marketing, preferably at a ad agency, or in-house marketing operations team in the financial services space
Proven track record of delivering CRM strategies that drive performance and achieve KPIs
Experience with CRM platforms like Iterable or Braze highly desirable
Experience with Movable Ink capabilities or personalization strategies are a plus
Detail-oriented and understanding of operational best practices required
Understanding of segmentation and using data & insights to improve and scale CRM operations
Capable of thinking differently and developing new ways of working
Results-driven, comfortable with large data-sets and able to identify actionable trends and insights
Proven track record running strategies and projects that drive results and implementing processes and innovation to continually improve


Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.


We want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Paid time off
Learning and Development resources


Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

To apply for this job please visit