Manager/Senior Manager – Growth Marketing

Website CoinDCX

Driving the next wave of innovation in the Web3 space.

About the job
About CoinDCX


At CoinDCX, we are on a mission to lead the change towards a decentralised world, and we believe our employees are at the heart of it.

Our journey over the past five years has been exhilarating as we have made significant strides – from becoming a unicorn to being a compliant exchange, onboarding over 15 million users, to launching an innovative self-custodial DeFi app called Okto. We are backed by investors such as Pantera, B Capital Group, Bain Capital Ventures, and Coinbase Ventures, among others.

Building on this momentum, our focus now is on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies.

Join us at CoinDCX, where CHANGE STARTS TOGETHER, and be part of an exciting journey to shape the future of the Web3 space. We offer a dynamic and inclusive work environment, ample opportunities for professional growth, and the chance to make a meaningful impact in the crypto and Web3 ecosystem.


Location: Bangalore (onsite)


Who you are?

You’re passionate about everything VDA and trading
You take ownership and have a thirst for excellence with an impact driven and result oriented mindset.
You grow while helping others grow with you
You thrive on change, have attention to detail and passion for quality
You love exploring new ideas to build something useful and are always curious to learn


What will you do?

Creating and implementing the growth plan in line with overall business objectives while striking a balance between long-term and mid-term scaling, as well as quick wins to achieve targets
Design and execute various gamification campaigns for improving revenue growth; these campaigns can be focused on retention or referral marketing
Grow acquisition via referral programs and drive virality/UGC from the product
Conduct data-driven analysis of platform performance, traders’ behavior, market trends, and competitive landscape to identify patterns, insights, and growth opportunities
Drive growth decisions through quantitative results and AB testing, and qualitative research and customer insights
Assist in the implementation of growth initiatives, including marketing campaigns, partnership activities, community engagement
Stay abreast of best practices, industry trends, tools and competitor activities within the cryptocurrency markets
Ability to lead and collaborate with cross-functional teams like design, product, tech and more, to drive growth


What will you bring?

Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
Proven experience (5+ years) in Growth/product marketing or related roles.
A desire to understand consumer behavior and mindset of a trader
Curious about metrics, execution processes and keeping an eye out for details
Strong use of analytics, user research, and business cases to drive decisions and generate actionable insights
Experimentation mindset and ability to drive zero to one initiatives
Experience in designing and executing revenue first gamification campaigns and referral marketing campaigns
The ideal candidate will have a native experience in Fintech (Crypto or Securities) space


What’s in it for you?

Unlimited Wellness Leaves
Personalised Mental Wellness & Caregiving sessions by Experts
Recharge and Rejuvenate through team outings
DYOB – Design your Own Benefit
Linkedin Learning

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